It is essential to publicize a business products and services in the on the television because it will reach a large group of people leading to the creation of new customers as well as a prosperous business. Since the inception and advancement in technology, the internet and the World Wide Web has been majorly advanced into an information source that has attracted many business owners by offering a platform in which they can advertise their products and services to reach a considerable number of people at a go. Companies of this day and age have dared to use online commerce as their dominant advertising channel, to other means of marketing to sell their products and services targeting customers that see the online advertisements they make since information about the merchandise is given to the consumers such as quality and pricing. The internet is easy to understand, this has led to fast placement of orders, payments and delivery of goods and services to the customers, this offers contentment to the consumers.
Huge communication means have been set up by companies where time taken by customers to communicate with them has reduced significantly because they offer their contacts on their websites like emails where consumers can easily use to communicate with the businesses. The businesses are able to enhance their image and create awareness on their products which in turn has led to increased sales. Through the use of the internet the companies saved on time when purchases are made using credit cards, they are also able to save on holding costs, rental costs as well as storage costs in relation to inventory.
Knowing everything about a product the customer is planning to buy is important to him/her before purchasing a product because they get to know the pricing of the products and compare with the budgets they have made. A purchaser is able to make an enlightened choice about a product before buying, by inquiring and getting complete information about it in the internet like its pricing, the business location as well as other products offered by the company.
Direct response marketing has significantly challenged traditional forms of advertising; it has significantly grown in comparison to other forms of marketing such as radio advertising. Direct response marketing has salient features like registration of members, opinion polls where customers are given a platform to give their opinions on services rendered, and newsletters where the company can send updates to its members to update them on recent changes.
Different approaches should be accepted for direct response marketing to be actualized. The websites used should offer reliable and accurate information, it should also be entertaining. Consumers should be able to move around the site with simplicity as well as have the knowledge on how to use it. Comparative advantage against competitors can be achieved when business owners understand information technology and effect current marketing strategies where their consumers can access important services such safe and quick transactions.