Life as an event planner is not without its stresses. From sourcing a venue to securing vendors, there are a number of factors to take into consideration during the build-up to an event – and that’s all before you drum up the interest of attendees.
One of the most cost-effective ways of maximising event interest is by harnessing the power of social media. But, with so many platforms available to us, in today’s post, we’re asking 5 crucial questions that will help you ensure you’re making the most of these invaluable channels. Here, the packaging professionals at Kendon Packaging explain more.
- Are you covering all platforms?
From the world’s biggest social media platform, Facebook, to the growing success of Snapchat, as our thirst for instant access to everything from the latest music to what our friends had for lunch grows, social media continues to respond. In the event space, these tried and tested channels can help businesses achieve big things – and, where possible, it makes sense to utilise all of them:
- Facebook: the king of the social media world, Facebook is the ideal space for creating event invites, posting location details and tagging attendees into pictures post-event. If you’re looking to grow your online following, it’s well worth pouring some time into managing this platform
- Snapchat: despite a recent dip, Snapchat still sees 188 million users log on to see what their friends and followers are up to every day. With celebrities also jumping on this craze, users can enjoy real-time insight into the lives of the rich and famous – and there’s no reason why your event coverage can’t follow suit
- Instagram: having only been around for the last 8 years, Instagram has enjoyed huge levels of success. With followers sharing everything from their lunch to their holiday snaps, this photo-sharing app allows users to connect online – making this the ideal channel for event planners who are keen to give attendees a visual reminder of the day
- Twitter: from trending hashtags to concise message sharing, tweets have fast become a way for users to spread their thoughts and opinions online – and this is great news for the event space. A place to drum up interest, live tweet and then follow up post-event, this platform can be an invaluable tool in an event planner’s arsenal
- Is there a channel that works best for your business?
When using social media for any purpose, it’s essential that you consider what you want from the platform you’re using. It’s not unlikely that you’ll find various apps useful for different reasons, and this can often be annoying – especially when it comes to having to update different users across various channels.
With a mobile event app, you can limit the amount of time you have to spend updating different channels, as all of your needs and users are in one place. Allowing attendees to share updates, post event photos and even get involved with event feedback, your unique app will make the event cycle that much easier – assisting with your ideas from conception to execution.
- Are you reaching the right audience?
While you might have whittled down to a couple of your preferred social platforms, the next question is: are you reaching the right audience? When it comes to social media, there’s no denying that different apps will attract different kinds of users – and as your platform and followers change, so too should the tone of voice you use.
Staying true to your business’s voice is key – but, while a more conversational tone might work on Facebook, Twitter posts, for example, will need to be more concise in order to achieve your goals. Spend some time experimenting with different social platforms and even running polls to ask your followers whether they prefer to interact with your business via written content, images or videos – as this information will help to inform future strategies.
- Are you encouraging engagement?
Consistent branding is crucial when it comes to engagement – and this should be evident across all aspects of promotion. Whether it’s your Twitter account or branded product packaging at your event, recognisable logos and taglines and a powerful brand voice are key to encouraging engagement.
Online, you have an opportunity to spread your message far wider than your immediate set of followers, by prompting users to like, share, retweet and tag you in their posts. Whether it’s encouraging your online followers to check in at the location or suggesting they share snapshots from the event, getting your name in front of as many online users as possible is guaranteed to help your business grow.
- Are you effectively following up?
Generating interest in an event might seem challenging, but the real work starts after the event is over. Despite the hours of preparation you’ve poured into planning, this can all fall by the wayside when it comes to the execution. As an event planner, adhering to strict deadlines can ensure your day goes off without a hitch – and the same is true after an event.
Social media is a great way to follow up with attendees, by encouraging followers to share their highlights from the day and even running polls to gain event feedback. In the days and weeks after an event, make sure you’re as active as possible across your social channels. This way, the day stays fresh in the minds of attendees and you’ll be more likely to see exciting numbers at your next event.
With so many social media channels available to us, the online world is a treasure trove of opportunity for event planners. And by asking yourself these 5 questions, you’ll be one step closer to achieving event success.