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What is Digital Marketing?

Because of the internet and social media, businesses have operated very differently if you compare it to how it was done before. In order to maximize one’s marketing and advertising strategies it is important that a business has an online presence through social media and websites. You will notice that successful businesses own their own blog, social media profile and a website. If you own a business, no matter how big or small, it is important that you tap into this massive channel of advertising and own a website. However, having a website is not enough to make a name for yourself, it is important that you come up with and implement digital marketing strategies.

Why is Digital Marketing Important to Businesses?
Ever since the extensive reach of the internet, digital marketing has become the norm and more preferred method of advertising and promotion, because it is more affordable yet more effective than traditional marketing. Digital marketing makes use of different digital media like pictures, videos and blogs.

How Digital Marketing is Done
You can market and promote your products through different means such as emails, instant messaging, mobile apps, devices and the use of your website and social media platforms. Because it is digital and there isn’t any printing or distributing involved, it has proven to be more affordable and cost-effective than traditional marketing methods. For a couple of hundred dollars, you can achieve in minutes what thousands of dollars in traditional marketing methods can achieve in days or weeks through the use of digital marketing.
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Two Kinds of Digital Marketing
Push Digital Marketing – This means that you are directly giving information to the target audiences, therefore also promoting your products and services. This involves the use of SMS, email and other ways of sending personalized messages to your target audience, it is also easy to monitor and track whether it has been effective or not.
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Pull Digital Marketing – In this type of digital marketing, you think of ways to attract and “pull” more customers towards your business. This method convinces the audience to take action such as buy your products or visit your webpage for more information. You can achieve different actions from your audience by using different internet based media such as landing pages, videos, banners and your website. While it is not personalized as the previous method, it is still an effective way to get the attention of more audiences.

With the age of computers and the internet, digital marketing is here to stay and if you want your business to succeed or gain more, then you have to realize the role of digital marketing. Because of the demand for effective digital marketing strategies, web design companies have become quite sought after, such as Digital Hothouse, a reputable and reliable digital marketing company you can outsource to.