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Social Media Success: 5 Questions to Ask Yourself

Life as an event planner is not without its stresses. From sourcing a venue to securing vendors, there are a number of factors to take into consideration during the build-up to an event – and that’s all before you drum up the interest of attendees.

One of the most cost-effective ways of maximising event interest is by harnessing the power of social media. But, with so many platforms available to us, in today’s post, we’re asking 5 crucial questions that will help you ensure you’re making the most of these invaluable channels. Here, the packaging professionals at Kendon Packaging explain more.

 

  1. Are you covering all platforms?

 

Image: Pixabay

 

From the world’s biggest social media platform, Facebook, to the growing success of Snapchat, as our thirst for instant access to everything from the latest music to what our friends had for lunch grows, social media continues to respond. In the event space, these tried and tested channels can help businesses achieve big things – and, where possible, it makes sense to utilise all of them:

  • Facebook: the king of the social media world, Facebook is the ideal space for creating event invites, posting location details and tagging attendees into pictures post-event. If you’re looking to grow your online following, it’s well worth pouring some time into managing this platform
  • Snapchat: despite a recent dip, Snapchat still sees 188 million users log on to see what their friends and followers are up to every day. With celebrities also jumping on this craze, users can enjoy real-time insight into the lives of the rich and famous – and there’s no reason why your event coverage can’t follow suit
  • Instagram: having only been around for the last 8 years, Instagram has enjoyed huge levels of success. With followers sharing everything from their lunch to their holiday snaps, this photo-sharing app allows users to connect online – making this the ideal channel for event planners who are keen to give attendees a visual reminder of the day
  • Twitter: from trending hashtags to concise message sharing, tweets have fast become a way for users to spread their thoughts and opinions online – and this is great news for the event space. A place to drum up interest, live tweet and then follow up post-event, this platform can be an invaluable tool in an event planner’s arsenal

 

  1. Is there a channel that works best for your business?

When using social media for any purpose, it’s essential that you consider what you want from the platform you’re using. It’s not unlikely that you’ll find various apps useful for different reasons, and this can often be annoying – especially when it comes to having to update different users across various channels.

With a mobile event app, you can limit the amount of time you have to spend updating different channels, as all of your needs and users are in one place. Allowing attendees to share updates, post event photos and even get involved with event feedback, your unique app … Read More

POS Systems Provide New Technology and Numerous Benefits For Marijuana Dispensaries

Medical marijuana has been legalized in 29 states. This demand is being met by numerous new cannabis businesses. The best way for these businesses to stand out and establish a good reputation is with a POS system. This system provides powerful tools to empower the customer and staff while streamlining operations. A big part of the medical marijuana sector is inventory management. A POS system eliminates the tedious task of keeping track of the numerous batches, tinctures, concentrates and edibles manually. The larger the business, the more time is required for customer actions and samples.

 An efficient POS system such as Greenbits provides menu updates in real time, seamlessly integrates with the website and offers notifications for low stock. Every gram is traceable with a barcode scanner from the second it enters the inventory until it has become a completed transaction. A POS system saves hundreds of man power hours and prevents loss. Numerous dispensaries retain customers and build a reputation with a loyalty program. The traditional programs provide first time customers with a card that is punched or stamped during each visit. The customer can be left feeling disappointed when the dispensary forgets to mark their card, or they have forgotten to bring it with them. This method can be efficient, but it is not the best way to track the loyalty of the customers. For additional details please visit here.

The loyalty program for an advanced POS system does not take any chances. The profile for every customer shows how many times the person has visited the dispensary. The store credit and loyalty points are digitally logged. When the individual is ready to check out they are informed by the staff about their loyalty rewards. They can save their loyalty points or use them for their current purchase. This type of program is valued by the customers and they will keep coming back for store credits and valuable discounts.

This software is powerful and provides marketing and operational tools for the dispensary to increase traffic. Marijuana POS software enables businesses to use SMS notifications and email marketing campaigns to reach out to their customers. The digital age has made advertising and digital marketing a lifeline for businesses. Specials can be created for loyal customers, cancer patients and veterans to reach specific audiences and increase the profits of the dispensary. SMS messages can be used to provide information regarding limited time deals to ensure a fast response. For more information please visit this site.

A lot of dispensary owners have multiple locations. These locations can be effectively managed with one device using POS software. This can be accomplished using a smartphone, tablet or laptop. This provides the ability to add more inventory, manage staff, track expenses and analyze the metrics of the business. The system is able to sync with digital signage for the display of menus, customized ads, videos and specials. This provides entertainment and information for the customers. The management of playlists is done remotely … Read More

8 Simple Steps to Organize a Networking Event

Are you trying to generate clients for a new business, build brand awareness or simply working to further your career? If so, a networking group may be the answer. Depending on the city you live in, there are likely many networking events that are already going on in your area. That being said, if you are in a niche market or really want to take the reins on building out your networking group, you may want to organize your own event. Here are 8 simple steps to organizing your own event:

  1. Define Your Purpose

When creating a successful networking event it is important to have a tightly themed or niche area of focus. This could be a specific industry or perhaps a specific group such as entrepreneurs or small business owners. For some, a networking event is just an opportunity for people new in the area to meet, connect and possibly share potential business leads.

  1. Define Your Format

Depending on your goals or your specific networking group, you may want to either organize a structured event or a more casual occasion. If the group is small, you may want to consider a more intimate setting that will help everyone get to know each other quickly and comfortably.

  1. Outline Your Budget

Creating a budget for your event is important as it will help you determine what you can afford for the event. Whether you intend to make a profit on the event or paying for it with your company’s marketing budget, you will likely need to spend some money on a venue and refreshments. To help cover costs, you may want to consider finding sponsors or charging and attendance fee.

  1. Choosing a Venue

Depending on your budget you may have to get a bit creative with the venue. You will want to balance price with quality of space. The more creative or desirable the location, the more likely you will see an improved turn out. While a banquet or community hall may seem like the obvious choice, depending on your group size you may be able to find affordable accommodations at a nice restaurant which could improve your turn out.

If you expect a large group, make sure that your venue is large enough and has plenty of parking. You may also want to rent dedicated parking for your event. You may also want to secure customized parking permits to ensure only your guests use the rented space.

  1. Select a Day & Time

This may seem like a no-brainer but the time and day are not always the easiest to figure out. Unfortunately it’s impossible to pick a time and day that will suit everyone but you can think about your target demographic to determine what might work best for them. For example, busy professionals may prefer a breakfast event so it doesn’t impinge on their working day while younger people might not be willing to get up early and may prefer an after work event with dinner and drinks.

As … Read More

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Disclosure and compliance necessities. Different enterprise structures could also be required to make much less or more information public (or report it to relevant authorities), and may be sure to comply with completely different guidelines and rules. I’ve paid £120 for each of two years to be a member of the co-operative and have additionally half paid for some venue rent and some teas and coffees. I’ve hosted a single meeting FOC in my very own office.… Read More