There are actually lots of hype with regards to DIY websites. What earned its spot in the limelight is the highly intuitive user interface or UI along with minimal learning curve it has. To add, the customizable, predesigned layouts and templates let the person with hardly technical skills and expertise to create a near perfect page in only a matter of minutes. Of course, we can’t forget about the low cost of such which translates to bigger savings especially for small businesses.
But the real question here is, are there standards for such DIY websites? Each and every business is different and for that, their needs for the site are going to reflect on it. After all, your webpage acts as the first point of contact with customers. As you read the next lines, you will be able to know the many different reasons to why small business website should be left with the pros.
Number 1. Clean and neat design – again, your website serves as the identity of your business and whatever design you choose, it has to boost its functionality and not become a hindrance on its performance. The design has to be simple yet, something that is eye-catching, the layout has to be clutter-free and simple while the important functions ought to be positioned in strategic locations and must be easy to find.
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Only professional website designers can do this, thanks to the training they had and skills they acquire.
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Number 2. Marketing and search engine optimization – as a matter of fact, it all lies on the keywords that you’re using to be able to get to the top spots of search engines like Yahoo and Google. On the other hand, it is all about the keywords as search engines are using algorithms to which only an expert in SEO can decipher. Majority of the professional web design firms work with professional SEO who handles a bit of content for you. They will guide you on using the most searched key phrases and keywords, creating authentic backlinks, structuring titles and so forth. SEO is extremely important because it is what helps your small business website to be reached by people.
Number 3. Technicalities – the way your website performs in real time depends mostly on the infrastructure that it’s based on. When you allow a professional web designer to work on your website, they will be looking after software updates and technical maintenance and as a result, they make sure that your page is always up and running. They’re taking special care in order to make sure that the security of your site is not compromised, optimizing your page for various viewing platforms and at the same time creating backups.